As we move further into 2025, New Holland continues to stand out in the agricultural equipment world. The company has introduced new high spec utility tractors, collected industry accolades, and reinforced its presence in markets around the globe. These updates highlight New Holland’s commitment to both cutting-edge technology and practical solutions for farms of all sizes.
Agritechnica Awards and Smart Technology
At the 2025 Agritechnica Innovation Awards, New Holland earned two silver medals. One was for Corn Header Automation, a system that adjusts header settings on the go to reduce grain loss and improve efficiency. The other was for ForageCam, which uses camera technology to monitor crop flow and kernel fragment data in real time, providing valuable feedback on silage quality. Both innovations are designed to tackle everyday challenges in the field and show how New Holland is investing in precision and automation that farmers can put to work immediately.
Alongside these awards, the company also unveiled two new PowerStar Electro Command models, the 110 and 120, which are scheduled to arrive in 2026. These tractors deliver nearly double the rear three-point hitch lift capacity of earlier PowerStar units, offering over 10,000 pounds of lift. They come equipped with a 16 by 16 semi powershift transmission that allows smooth, clutchless range shifts, as well as up to eight automatic gear changes. Other upgrades include a 21 gallon per minute hydraulic flow, support for multiple rear remotes, optional suspension for both cab and front axle, and integrated FieldOps telematics as standard. For many farmers, these machines will blur the line between simple utility tractors and full service, all purpose workhorses.
Market Presence in the U.S. and Worldwide
In the United States, New Holland accounts for roughly ten percent of tractor sales, putting it in the top tier of manufacturers. As part of the CNH Industrial family, its strategies often overlap with Case IH, but the brand continues to carve its own identity with strong offerings in hay, forage, and utility tractors. Dealer network improvements and market refinements are part of its effort to strengthen its U.S. position in the years ahead.
Globally, New Holland operates on a wide scale. Its North American hub remains in New Holland, Pennsylvania, with other key production sites in Belgium, Brazil, Argentina, China, and India. Altogether, the company runs about eighteen plants and works with several joint ventures, splitting production significantly between Europe and North America. This global footprint allows New Holland to balance regional markets, adapt designs to local needs, and ensure reliable parts and service support across continents.
Who Uses New Holland Equipment?
Due to its extensive lineup, New Holland equipment is found on a wide range of farms. Large row crop operations often turn to its high horsepower tractors and combines, while dairy and livestock producers rely heavily on its hay and forage tools. Smaller and specialty farms frequently choose its compact and utility tractors, which now come with features once found only on larger models. In many emerging markets, New Holland’s local production plants help farmers gain access to modern equipment at competitive prices. Custom operators and contractors also make use of the company’s higher spec machines, which combine comfort, hydraulic power, and durability.
Looking Ahead
The story of New Holland in 2025 is one of both innovation and expansion. The Agritechnica awards show that its focus on automation and sensing technology is paying off, while the new PowerStar models prove that even utility tractors can deliver premium performance. In the U.S., gaining additional market share will depend on how well the dealer network and new products connect with farmers. Worldwide, New Holland’s balanced production base and established presence provide the flexibility to respond quickly to changing markets.
For farmers considering their next purchase, New Holland continues to present a compelling option, offering reliable equipment that is steadily advancing in sophistication without losing sight of practical farm needs.
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