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The Green Giants That Built the Modern Steiger Legacy
More than six decades after the Steiger family built their first homemade tractor, the company’s influence remains visible across modern agriculture. (Pictured: a Steiger Panther tractor with tripled wheels) Read More
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Kubota’s Ambitions Extend Far Beyond Compact Tractors
New testing facilities, construction equipment growth, utility vehicles, and national marketing efforts reveal a company expanding its reach across the North American equipment market. (Photo from Kubota Tractor Corporation) Read More
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Deere’s Vision for See & Spray Goes Well Beyond Herbicides
Along with expanded crop compatibility and hardware upgrades, the company is adding capabilities that move the sprayer beyond weed control and deeper into field intelligence. (Photo from John Deere) Read More
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Is CNH Quietly Bringing Case IH and New Holland Closer Together?
After decades of operating as separate red and blue organizations, are the lines between them beginning to blur? Read More
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Why Deere Is Spending $140 Million on Parts Instead of New Tractors
John Deere recently highlighted major upgrades to its parts distribution operations, including investments in automation, forecasting systems, logistics coordination, and dealer support infrastructure. Read More
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Why the Next Precision Ag Race Is Happening Inside the Combine Cab
Small improvements in guidance during harvest could help maintain consistency, reduce operator stress, and potentially minimize crop losses. Read More
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Why AI Agronomy Might Actually Matter This Time
AI in agriculture still has plenty to prove, and it is unlikely to replace experienced growers or trusted agronomists anytime soon. What may change is how decisions get made. Read More
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Why the Fendt e100 Might Be the Most Important Electric Tractor Yet
The Fendt e100 Vario features a 100 kWh battery system and produces up to roughly 90 horsepower at peak output. (Photo: Fendt) Read More
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The Biggest Hay Equipment Updates Farmers Will See in 2026
Machines increasingly measure moisture, track productivity, monitor performance, communicate with software platforms, and store operational history automatically. Read More
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Why Gleaner Still Has One of Farming’s Most Loyal Followings
Despite changing ownership, shifting technology, and increasing consolidation across agriculture, Gleaner survived while many machinery brands disappeared entirely. Read More
