Case IH dealers are about to have a much broader lineup of seeding equipment to sell.

CNH has announced a strategic alliance with Bourgault Industries that will bring Bourgault-built precision seeding systems, air drills and high-capacity air carts into the Case IH and New Holland portfolios. Rather than spending years developing an entirely new family of machines internally, CNH is turning to a Canadian manufacturer that has specialized in seeding equipment for decades.

The first co-branded machines are expected for Model Year 2028, with orders beginning in February 2027 through participating CNH dealers. The agreement will initially cover North America and Australia, with additional markets expected to follow.

Tapping Into Bourgault’s Seeding Expertise

For farmers familiar with air seeding, Bourgault needs little introduction. The Saskatchewan company traces its roots to farmer and equipment dealer Frank Bourgault and entered the air-seeding business in 1980 with its first tow-behind air seeder cart.

Seeding has remained at the center of the company ever since. Bourgault’s current lineup includes ParaLink hoe and coulter drills, frame-mounted seeders, large-capacity air carts and a variety of related tillage and seeding equipment. Some of its current drills stretch well beyond 80 feet, giving the company an established presence among large-acreage grain operations in Canada, the northern United States and Australia.

CNH has not yet revealed exactly which Bourgault machines will form the basis of the future Case IH and New Holland products, or how much the co-branded equipment will differ from Bourgault’s existing lineup. The companies have said the partnership will cover precision seeding and air-drill systems, high-capacity air carts, digital technology and control systems.

That could fill an important part of the Case IH equipment portfolio without requiring CNH to develop those machines from scratch.

Why Partner Instead of Build?

The strategy behind the agreement may be as interesting as the equipment itself.

CNH says working with Bourgault will allow it to bring new seeding products to market faster while concentrating more of its own investment on areas including precision technology, automation and integrated farming systems. Those priorities have become increasingly visible across Case IH’s equipment lineup, from FieldOps and machine connectivity to application technology and implement guidance.

Bourgault, meanwhile, already has decades of experience engineering the iron behind large-scale seeding systems. Pairing that equipment expertise with CNH’s technology and dealer network gives both companies something they would have had to spend considerable time and money building independently.

It also reflects a potentially important approach for full-line equipment manufacturers. A company like CNH does not necessarily need to design every implement internally to offer a complete equipment lineup. Partnering with a specialist can fill gaps more quickly while allowing internal engineering resources to remain focused on areas where CNH sees a greater opportunity to differentiate its machines.

Bourgault Isn’t Going Away

The agreement does not mean Bourgault is being absorbed into Case IH or New Holland. Bourgault will continue operating under its own brand and supporting its equipment through its existing dealer network.

Bourgault has been owned by Canadian manufacturing company Linamar since 2024, and the CNH agreement creates another distribution channel for its equipment rather than replacing the existing one. That means farmers could eventually encounter Bourgault-built seeding equipment through both Bourgault dealers and participating Case IH or New Holland dealerships.

CNH’s existing seeding business isn’t disappearing overnight either. The company says it will continue supporting its current seeding products during the transition, while its Saskatoon manufacturing operation will remain focused on planters and combine headers.

For Case IH, the Bourgault partnership provides a relatively quick path to a deeper seeding lineup backed by a manufacturer that has spent decades specializing in the category. For Bourgault, it opens the door to CNH’s much larger dealer network while allowing the company to retain its own brand and distribution system.

Farmers won’t see the first Case IH by Bourgault machines until the 2028 model year, and plenty remains unknown about exactly what those machines will look like. But with ordering scheduled to begin in February 2027, it won’t be long before we get a much clearer picture of just how much bigger the Case IH seeding lineup is about to become.