This week’s spotlight shines on Custom Made Products Co., a long-standing supplier of heavy-duty agricultural and earth-moving equipment that has become an important partner for farmers across the Midwest. From its early beginnings in Iowa to its position as a leading dealer for several well-known brands, the company has built a reputation rooted in problem-solving, reliability, and a strong understanding of the needs of modern agriculture.

A history rooted in practical innovation

Custom Made Products Co. began in 1968 when founder Gary Naeve created and patented a front-mounted fuel tank to solve an issue on his own farm. That single invention set the company on a path toward designing and supplying equipment that helps farmers work more efficiently. As demand grew, Naeve expanded into dirt-moving equipment after assisting a friend with hog confinement site work. This experience opened the door to selling scrapers and related machinery, eventually forming the backbone of the company’s catalog, with land rollers being added in 2004.

Accomplishments and leadership in key product lines

Custom Made Products Co. built its names and became the top stocking dealer for several major manufacturers, such as Ashland, Big Dog & Rowse. Their leadership in the land roller market and their large inventory of dirt scrapers set them apart from many competitors. Their catalog has included well-regarded names that farmers across the region trust for durability and consistent performance. The company has also broadened its services over the years with trucking, rentals, and other support offerings that keep farmers equipped during busy seasons.

Why their products matter to today’s farmers

Land rollers play a crucial role in preparing fields for planting. By smoothing the soil surface and pressing down rocks or clods, they help protect planters and harvesting equipment, improve seed to soil contact and promote more consistent emergence. When farmers can plant and harvest with fewer interruptions, they protect their machinery investment and help ensure better yields.

Dirt scrapers and earth-moving equipment are equally important. Many modern operations depend on precise grading, improved drainage, well-prepared building sites, and properly shaped field surfaces. Scrapers allow farmers to complete these tasks with efficiency, whether they are expanding a livestock facility or improving water flow through a field. Reliable equipment backed by a knowledgeable dealer is essential for completing these projects on time and within budget.

Iowa locations and regional reach

The company is headquartered in Humboldt, Iowa, and operates multiple satellite locations throughout the state, including Bayard, Bedford, Chariton, Cleghorn, De Soto, Fremont, and Iowa Falls. This widespread presence gives farmers convenient access to equipment, parts and service, along with knowledgeable staff who understand both the machinery and the conditions in which it will be used.

In summary

Custom Made Products Co. stands out for its long history, innovative beginnings, and strong reputation in land preparation and earth-moving equipment. With multiple Iowa locations and leadership in key product categories, the company continues to support farmers with the tools they need to improve productivity and maintain the quality of their land.