AGCO is seeking to better support Western U.S. farmers with its latest multimillion‑dollar investment in a state‑of‑the‑art parts distribution center near Visalia, California. Scheduled to open late in 2026, the new facility spans 115,000 square feet and is packed with smart technologies such as warehouse automation, expanded stocking capacity, and upgraded forecasting systems. Located just a few miles from the current site, it’s designed to ensure that any AGCO dealer or farmer in the region can receive parts within a day, dramatically cutting lead times and boosting parts availability.

Why Visalia? It sits in the heart of one of the most demanding farm landscapes in America, where high‑value crop operations often clock over 2,000 engine hours a year. AGCO’s Vice President of Aftersales and Parts, Jena Holtberg‑Benge, put it simply: the investment means putting farmers first by keeping critical machines in the field during those all‑important peak seasons.

Home to Many Beloved Brands: Who’s Under the AGCO Umbrella

AGCO stands tall in the ag machinery world, with a portfolio rich in well‑known names:

• Fendt
• Massey Ferguson
• Challenger
• Gleaner
• Valtra
• Other lines such as RoGator, TerraGator, Sunflower, and precision ag tools through PTx and PTx‑Trimble.

Massey Ferguson is especially iconic, being one of the most widely‑sold agricultural machinery brands in the world.

How Big Is AGCO in the Market?

AGCO, along with John Deere and CNH Industrial, has long held dominant positions in the U.S. agricultural equipment industry. Together, they made up over 40 percent of the market in 2022.

As of the second quarter of 2025, AGCO held around 13.5 percent of the U.S. tractor market, while industry leader Deere maintained approximately 60 percent. Though not at the top, AGCO’s share remains meaningful in a market typically led by Deere.

What AGCO Machinery Suits Western U.S. Farms Best?

Farmers in the West, running vineyards, orchards, vegetable operations, dairies, and more, often need tractors that are nimble, reliable, and versatile. Here are some AGCO offerings that fit the bill:

• Utility Tractors from Massey Ferguson and Fendt: compact to mid‑size models perfect for farm, orchard, or vineyard work. Massey Ferguson offers utility tractors as part of its global line.
• Fendt tractors are known for standout fuel‑efficient CVT (Continuously Variable Transmission) technology and excellent precision control. These traits work wonders in tight rows or delicate crops.
• Challenger brand tractors, especially if any tracks or higher horsepower are needed for rugged Western terrain or specialty farm tasks.
• RoGator and TerraGator applicators and sprayers add value where precise nutrient or spray applications are vital.

The expanded Visalia center will keep all these tractors working smoothly by getting parts delivered fast, especially during critical planting or harvest periods.

Why This Matters

There’s a friendly logic at play here. Western farmers rely on well‑maintained tractors and machinery that refuse to take a break mid‑harvest or mid‑spray. With its new Visalia parts hub, AGCO is telling U.S. West Coast growers that they’re seen, understood, and backed up with real‑time service. And by stocking parts for top brands like Fendt, Massey Ferguson, and more, they’re giving farmers reliable choices adapted to the West’s varied landscapes.