Tractor Tuesday is growing beyond the equipment marketplace.

Zach Bosle joins Bryce Doeschot on the Rural Radio Network to talk about the growth of Tractor Tuesday, new technology making it easier to list and sell farm equipment, the expansion of the platform across the U.S. and into Canada, and what the team is building next. The conversation also goes behind the scenes of Tractor HQ and Headland HQ, including website development, CRM, invoicing, e-signatures, business tools, computer vision, AI-powered equipment listings, and other technology being developed by the same team behind Tractor Tuesday.

Zach also discusses his new book, Next-Gen SEO for Selling Farm Equipment, and why businesses need to understand how AI is changing the way people search for products and information online.

Learn more about Tractor Tuesday and Headland HQ:

TractorTuesday.com
HeadlandHQ.com
SellingTractors.com

Interview courtesy of the Rural Radio Network.