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Massey Ferguson Takes 9S Series to the Next Level with Tractor Implement Management Integration
With TIM enabled, the implement can take control of key tractor functions such as forward speed and hydraulic outputs so that the tractor and implement operate in harmony without constant manual adjustment from the operator. (Photo from Massey Ferguson) Read More
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New Holland and McCormick Refresh Their Iconic Colors for a New Era
At first glance, paint might seem like a minor detail. In reality, it is one of the most powerful brand signals in agriculture. Read More
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John Deere Expands High Horsepower Lineup and Precision Technology
These enhancements reinforce John Deere’s focus on integrating power and intelligence across the entire crop cycle, from planting through harvest. (Photo credit: John Deere) Read More
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Deere Shares Hit Record High as Construction Strength and Farm Optimism Boost Outlook
Deere’s all-time high share price signails that construction strength, improving export demand, and potential biofuels policy support may be aligning to create better conditions ahead for farmers, dealers, and rural America. Read More
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National Farm Machinery Show Celebrates 60 Years of Innovation
This year marks the 60th annual celebration of the National Farm Machinery Show. Organizers expect around 300,000 visitors over four days, from February 11 through February 14. Read More
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AGCO Brings New Technology to World Ag Expo and Eyes a Farm Economy Rebound
AGCO’s World Ag Expo exhibit highlights new innovations from Fendt and Massey Ferguson, including the North American debut of the Fendt e100 electric tractor shown here, designed for high efficiency and resource conservation. Source: AGCO Corporation Read More
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2026 Reality: Used Row Crop Equipment Holding Value While New Sales Stay Slow
After bottoming out in early to mid-2025, auction and retail values on clean late-model iron stabilized and then firmed up noticeably in the fourth quarter. Read More
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Autonomous Ag Machines Aren’t Quite Ready for Prime Time, According to Purdue
Autonomous ag machines will likely play a major role in the future of farming. But for now, the path forward appears to be steady and practical, not revolutionary. Read More
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Precision Planting Introduces New Tools for Planting Faster and Spraying Smarter
Precision agriculture is increasingly about execution in the field and helping farmers get more out of every acre they manage. Image courtesy of Precision Planting. Read More
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John Deere Unveils Major Upgrades for Sprayers, Tillage, and Disks
These enhancements show John Deere’s direction toward smarter, faster machines that give growers more control over how they manage their fields. Read More
