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Why Deere Is Spending $140 Million on Parts Instead of New Tractors
John Deere recently highlighted major upgrades to its parts distribution operations, including investments in automation, forecasting systems, logistics coordination, and dealer support infrastructure. Read More
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Why AI Agronomy Might Actually Matter This Time
AI in agriculture still has plenty to prove, and it is unlikely to replace experienced growers or trusted agronomists anytime soon. What may change is how decisions get made. Read More
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The Biggest Hay Equipment Updates Farmers Will See in 2026
Machines increasingly measure moisture, track productivity, monitor performance, communicate with software platforms, and store operational history automatically. Read More
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The Funnel That Finally Solves One of Farming’s Most Annoying Jobs
Instead of balancing a loose funnel while pouring, the FreeHand Funnel threads directly into the machine’s oil fill port and holds itself securely in place. Read More
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U.S. Sugar Deploys Autonomous Deere Fleet Across 255,000 Acres
U.S. Sugar has now deployed a fleet of autonomous John Deere tractors across roughly 255,000 acres in Florida, marking one of the largest real-world autonomous farming operations seen in North America to date. Read More
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CNH Finds a Bright Spot With Three Red Dot Design Wins
The Red Dot wins signal that CNH is continuing to invest in machine usability, operator experience, and brand differentiation even during a downturn. (Pictured: CNH’s Steyr Cervus CVT at Agritechnica 2025) Read More
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The Rise and Fall of Monarch Tractor
A new brand has to deliver something that works immediately and consistently in the field, not just something that looks good in a demo. (Monarch’s MK-V) Read More
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How CabTech is Bringing New Connection to Old Iron
Developed by the Herbert family in Iowa, CabTech is a retrofit kit designed to bring modern functionality into older tractors without changing what makes them valuable. (Photo: CabTech) Read More
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How AGCO Is Rewriting the Rules on Service and Sales in America
AgRevolution is still early in its development, but it offers a clear signal that the traditional model is not the only way forward. (Photo: AGCO) Read More
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CLAAS Builds Momentum in North America with Dakota Expansion
If CLAAS can back up its machines with reliable dealer support in regions like this, it removes one of the biggest barriers to growth in the U.S. market. Read More
