This year marks the 60th annual celebration of the National Farm Machinery Show. Organizers expect around 300,000 visitors over four days, from February 11 through February 14. Read More

AGCO’s World Ag Expo exhibit highlights new innovations from Fendt and Massey Ferguson, including the North American debut of the Fendt e100 electric tractor shown here, designed for high efficiency and resource conservation. Source: AGCO Corporation Read More

Autonomous ag machines will likely play a major role in the future of farming. But for now, the path forward appears to be steady and practical, not revolutionary. Read More

Precision agriculture is increasingly about execution in the field and helping farmers get more out of every acre they manage. Image courtesy of Precision Planting. Read More

These enhancements show John Deere’s direction toward smarter, faster machines that give growers more control over how they manage their fields. Read More

LAMMA 2026 did more than break records. It confirmed the show’s role as a pulse check for the industry and a meeting place where ideas, technology and opportunity converge. Photo from lammashow.com Read More

Case IH SenseApply™ is a versatile and cost-effective automated sprayer technology for precision spraying and spreading applications. Source: Case IH Read More

Kubota brings smarter solutions to its CES 2026 booth, redefining how work gets done. Credit: Kubota North America Corporation Read More

Whether through retrofitting existing machinery or purchasing new equipment designed around precision technology, farmers have more pathways than ever to adopt these tools. Read More