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Kubota Just Put More Money Behind Farm Automation
Kubota and Agtonomy have been working together to commercialize autonomous solutions for specialty crop growers, particularly those operating in orchards, vineyards, and other high-value crop segments. (Photo from Kubota) Read More
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Why Header Technology Is Becoming the New Harvest Battleground
Modern combines already process enormous amounts of material. As a result, manufacturers are increasingly looking upstream for efficiency gains. Read More
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How AGCO Is Chasing Lower Fuel Costs Across Its Tractor Lineup
As tractors become increasingly similar in terms of horsepower and capability, manufacturers are looking for objective ways to demonstrate performance advantages. Read More
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John Deere Just Pushed the 6R Into Row Crop Territory with 305-HP
Deere’s latest 6M, 6R, and 8R updates show how the company is reshaping the boundaries between tractor categories. (Photo from John Deere) Read More
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Kubota’s Ambitions Extend Far Beyond Compact Tractors
New testing facilities, construction equipment growth, utility vehicles, and national marketing efforts reveal a company expanding its reach across the North American equipment market. (Photo from Kubota Tractor Corporation) Read More
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Is CNH Bringing Case IH and New Holland Closer Together?
After decades of operating as separate red and blue organizations, are the lines between them beginning to blur? Read More
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Why Deere Is Spending $140 Million on Parts Instead of New Tractors
John Deere recently highlighted major upgrades to its parts distribution operations, including investments in automation, forecasting systems, logistics coordination, and dealer support infrastructure. Read More
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Why AI Agronomy Might Actually Matter This Time
AI in agriculture still has plenty to prove, and it is unlikely to replace experienced growers or trusted agronomists anytime soon. What may change is how decisions get made. Read More
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The Biggest Hay Equipment Updates Farmers Will See in 2026
Machines increasingly measure moisture, track productivity, monitor performance, communicate with software platforms, and store operational history automatically. Read More
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The Funnel That Finally Solves One of Farming’s Most Annoying Jobs
Instead of balancing a loose funnel while pouring, the FreeHand Funnel threads directly into the machine’s oil fill port and holds itself securely in place. Read More
