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New Holland and McCormick Refresh Their Iconic Colors for a New Era
At first glance, paint might seem like a minor detail. In reality, it is one of the most powerful brand signals in agriculture. Read More
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New Optum Series Delivers More Power, Speed, and Comfort
The new Case IH Optum tractors make a solid case for operators who want big power, year-round flexibility, and high transport speed without moving up to the largest class of tractors. (Picture from Case IH) Read More
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John Deere Expands High Horsepower Lineup and Precision Technology
These enhancements reinforce John Deere’s focus on integrating power and intelligence across the entire crop cycle, from planting through harvest. (Photo credit: John Deere) Read More
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Landoll’s New Verti-Strip Brings Cab Control to Strip Till
The Verti-Strip is designed to help growers reach more acres with conservation tillage while improving fertility placement, soil management, and farm economics. Read More
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Chet McCabe Discusses His Fully Restored 1980 John Deere 4440 Up for Auction
Chet discusses how he came across this great tractor and invested significant time and money to make it better than ever. Read More
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National Farm Machinery Show Celebrates 60 Years of Innovation
This year marks the 60th annual celebration of the National Farm Machinery Show. Organizers expect around 300,000 visitors over four days, from February 11 through February 14. Read More
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Why Finding the Right Used Planter Is Tougher Than Ever
Many farmers are choosing to upgrade existing planters rather than trade them in for new ones. Read More
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AGCO Brings New Technology to World Ag Expo and Eyes a Farm Economy Rebound
AGCO’s World Ag Expo exhibit highlights new innovations from Fendt and Massey Ferguson, including the North American debut of the Fendt e100 electric tractor shown here, designed for high efficiency and resource conservation. Source: AGCO Corporation Read More
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Autonomous Ag Machines Aren’t Quite Ready for Prime Time, According to Purdue
Autonomous ag machines will likely play a major role in the future of farming. But for now, the path forward appears to be steady and practical, not revolutionary. Read More
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Case IH’s Application Drone Delivers Real Results in Field Test
The Brazil field test shows that Case IH’s application drone is a practical tool that delivered measurable results in real conditions. Photo from CNH. Read More
