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U.S. Sugar Deploys Autonomous Deere Fleet Across 255,000 Acres
U.S. Sugar has now deployed a fleet of autonomous John Deere tractors across roughly 255,000 acres in Florida, marking one of the largest real-world autonomous farming operations seen in North America to date. Read More
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How AGCO Built the Fendt IDEAL From the Ground Up
The IDEAL represents AGCO’s broader push into premium harvesting equipment, precision agriculture, and high-capacity farming technology. Read More
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How Ford Changed Farming Forever
Even today, decades after Ford exited the tractor business, Ford tractors still hold a respected place in farm sheds, auction lots, and rural communities across North America. Read More
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CNH Finds a Bright Spot With Three Red Dot Design Wins
The Red Dot wins signal that CNH is continuing to invest in machine usability, operator experience, and brand differentiation even during a downturn. (Pictured: CNH’s Steyr Cervus CVT at Agritechnica 2025) Read More
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Olympic Gold Medalist Fabian Hambüchen Stops By Tractor Tuesday
Zach is joined in studio by German gymnast Fabian Hambüchen, who was an Olympic gold medalist on horizontal bar in Rio 2016. Read More
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Why ISOBUS Matters When You’re Buying Used Equipment
ISOBUS gives you the ability to run different implements through a single in-cab display rather than relying on multiple monitors scattered around the cab. Read More
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Zach in the Cab Talking About the Smarter Way to Buy and Sell Farm Equipment
Tractor Tuesday is designed to cut out the middleman, protect your data, and get sellers paid fast. Read More
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How the Maxxum Changed the Mid Range Forever
The Maxxum was built as a multi-purpose tractor with maneuverability, efficiency, and ease of use at its core. (Photo from Case IH Maxxum manual) Read More
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The CLAAS Xerion Is a Different Kind of Big Tractor
The CLAAS Xerion 12 represents a different way of approaching how power is delivered, how operators interact with equipment, and how automation fits into daily work. (Photo from CLAAS) Read More
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John Deere’s See & Scout Turns Every Sprayer Pass Into Field Intelligence
The See & Scout system builds on the foundation of See & Spray, gathering intelligence with every applicator pass. (Photo: John Deere) Read More
