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Why CLAAS Might Be the Most Underrated Major Farm Equipment Brand
Globally, CLAAS is not a niche company. It is one of the most important harvesting equipment manufacturers in the world and has influenced modern agricultural machinery in major ways. Read More
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The Rise, Fall, and Revival of Massey Ferguson
After generations of innovation, financial struggles, reinvention, and rebuilding, Massey Ferguson appears to be entering a new chapter under AGCO. Read More
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U.S. Sugar Deploys Autonomous Deere Fleet Across 255,000 Acres
U.S. Sugar has now deployed a fleet of autonomous John Deere tractors across roughly 255,000 acres in Florida, marking one of the largest real-world autonomous farming operations seen in North America to date. Read More
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How AGCO Built the Fendt IDEAL From the Ground Up
The IDEAL represents AGCO’s broader push into premium harvesting equipment, precision agriculture, and high-capacity farming technology. Read More
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How Ford Changed Farming Forever
Even today, decades after Ford exited the tractor business, Ford tractors still hold a respected place in farm sheds, auction lots, and rural communities across North America. Read More
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CNH Finds a Bright Spot With Three Red Dot Design Wins
The Red Dot wins signal that CNH is continuing to invest in machine usability, operator experience, and brand differentiation even during a downturn. (Pictured: CNH’s Steyr Cervus CVT at Agritechnica 2025) Read More
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Why ISOBUS Matters When You’re Buying Used Equipment
ISOBUS gives you the ability to run different implements through a single in-cab display rather than relying on multiple monitors scattered around the cab. Read More
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How the Maxxum Changed the Mid Range Forever
The Maxxum was built as a multi-purpose tractor with maneuverability, efficiency, and ease of use at its core. (Photo from Case IH Maxxum manual) Read More
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The CLAAS Xerion Is a Different Kind of Big Tractor
The CLAAS Xerion 12 represents a different way of approaching how power is delivered, how operators interact with equipment, and how automation fits into daily work. (Photo from CLAAS) Read More
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John Deere’s See & Scout Turns Every Sprayer Pass Into Field Intelligence
The See & Scout system builds on the foundation of See & Spray, gathering intelligence with every applicator pass. (Photo: John Deere) Read More
